Dec 3, 2020
Nicole Rawling is the co-founder and executive director of
the Material Innovation Initiative (MII), a
game-changing non-profit that is helping to remove and replace
animal materials with high-tech, near-identical materials that are
all made without harming an animal.
The goal of the initiative is to remove the farmed animal from
materials such as leather, wool, silk, down, fur, and exotic skins
- and instead use cutting-edge tech like cultivated and lab-grown
cells to make kinder and more sustainable alternatives.
Growing next gen materials like this is going to change the
world – for animals, humans, and the
planet.
And by partnering with scientists, start-ups, and retailers, the
institute is at the forefront of bringing these critical
innovations to market. The future is here and the hope is that in
the next decade, animals will no longer be used in materials in the
fashion, automotive, and home goods industries. And, Nicole and MII
are making this happen fast.